It’s amazing how so many brands spend their money on developing their products but forget the importance of demonstrating it in the best light! Although the word “strategy” might come off as being intimidating, you most definitely need a plan to begin with!

There’s no right or wrong answer when it comes to your choice of lighting, it purely depends on what you want to achieve from it in terms of the tone and mood. In other words, sometimes, artificial lighting is better than daylight and vice versa. Personal preference plays a role as well.

To keep things simple to comprehend, let’s first talk about what they both mean. Artificial lighting is basically everything that excludes daylight and is generated using a source example a strobe, LED etc whereas day light on the other hand is quite self explanatory and very easy to find.

Why is creating the right branding important for a small business?

It's essential. It's your opportunity to create the right impression, get prospective clients to take you seriously and show the world what you're capable of.

Great branding is all about carefully planning the impression you want to create for a very specific group of customers and then executing that with flair and style. It's about attracting the sorts of customers who really value what you do and will pay what you're worth. And it's about creating a look for your business that you can be proud of.