You've invested time (and possibly money) into getting beautiful product photos. Now what? Many small business owners underuse their photography — uploading images to their listings and then stopping there. But a great set of product photos is a marketing asset that can work for you across every channel, over and over again. Here are five ways to get far more value from every shoot.

Interview with Studio Cotton founder, Aime Cox-Tennant, who is known for creating practical and accessible help and advice for small business owners.